Nike Success Story: How Did This Brand Become So Popular?

Nike was established by a couple of students from the University of Oregon. Phil Knight - was engaged in running (an athlete), and his companion - Bill Bowerman was his athletic trainer. Path to the company's success is inextricably linked with these two people.

In the early 60's American sports shoes cost about $ 5, and the quality was appropriate. Athletes got bloody blisters, but one could not afford to buy expensive, high-quality German shoes. In 1964, Knight and Bowerman developed their business plan to sell inexpensive shoes by designing them in America, manufacturing in Japan (due to cheap labor), and selling it in the United States at lower prices than the German footwear.

The first batch was sold from the truck near the tracks. So were earned first 8 thousand dollars. The partners decided to continue to cooperate with the Japanese and the project was named Blue Ribbon Sports.

1965 was a year of changes for the company name to the Greek goddess of victory Nike, which the manager of the company saw in a dream. By this time, Knight had already managed to sell shoes at $ 1 million.

In 1975 he was made a sharp turn in the history of Nike. Bill Bowerman improved sole sneakers Nike. He came up with the idea of ​​making a corrugated sole, as a waffle iron of his wife. The idea was immediately put into practice. Athletes who tested the new shoes were satisfied with the new development, a refrain base runners and improved push to reduce the overall weight of the shoe.

Pulse, which got the company after this sound of the invention, is difficult to overestimate. Nike takes the lead of the global industry. The company's share in world market is 50%.Only one competitor is ahead - Reebok. But Nike is focusing on advertising.

In 1984, Nike decided on a daring advertising campaign with basketball legend Michael Jordan. The company has signed a contract in which Jordan had to play in these shoes, while colored sneakers were banned in the NBA. Each output of Michael Jordan in these shoes was accompanied by scandal and fines. Naturally, the attention of the public who adores scandals was drawn to these shoes and Nike. The legendary Air Jordans were sold out like hot cakes. The company's revenues have grown from 870 million to $ 4 billion a year. Jordan becomes part of the culture of Nike.

In the last 90’s Nike Company has faced great losses after the attempt to renew their production. But this trouble has also been overcome and the company very quickly stands up and returned to the rate of one of the most popular sportswear manufacturers.

Currently, this brand of sportswear is one of the most sold among not only sportsmen, but also people who love sporty style and just adore comfortable and quality shoes and clothes. Nike is sold all over the world in local stores and online, giving the admirers the possibility to obtain these world famous garments on affordable prices.

If you are one of the millions of admirers of this brand, you’re probably looking for a way to save on buying brand clothes. For this Nike often offers its consumers Nike coupons, due to which you can make an economy while shopping in their stores or online shops. The Nike coupons can be found in the local stores as promo-flyers or you can get your coupon codes through the Internet. With the use of the Nike coupons you can save up to 50% of price on clothing. To apply a coupon discount you just need to bring your coupon to the Nike store, or if you shop online – enter your coupon code into a special field on the website. Be aware of Nike coupons and save money on your sports clothes!